NEW - ghd chronos flat iron for 3x faster styling¹| Free delivery on orders over $50

ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White
ghd Chronos Flat Iron (1 inch plate) White

ghd Chronos Flat Iron (1 inch plate) White

Our most awarded flat iron with:

  • 3x faster¹ styling
  • One stroke high-definition results that last 24 hours²
  • Available as a wide plate flat iron shop ghd Chronos Max
Color: white

USD $359.00

USD $269.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$359 was the prevailing market price across retailers on 8/12/25
ghd Chronos Flat Iron (1 inch plate) White

was USD $359.00

USD $269.00

Experience total transformation in one stroke with the ghd Chronos Flat Iron and HD Motion-Responsive™ Technology.

2x more responsive² for ultra-fast personalized styling, the HD Motion-Responsive™ technology continuously adapts to your styling movements, adjusting power for precise heat monitoring at the optimum temperature for styling of 365°F. Achieve instant and exceptional styles that last for 24 hours¹ with 3x more breakage protection³.

With plates coated in ultra-gloss, you can expect effortless gliding through hair and frizz-free styling with up to 85% more shine⁴.

Creating an uncompromising styling experience, the re-engineered wishbone hinge ensures perfect alignment of the plates, offering the ease and control needed to get creative with your styles. The ultra-ergonomic rounded barrel also allows you to transition effortlessly from sleek and straight to curls, flicks, and waves with a slight turn of your hand.

Be assured with the automatic sleep mode, turning the styler off after just 10 minutes of inactivity.

The ghd Chronos is perfect for all hair types, so good hair days are only a click away with ghd.

 

¹Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
²vs ghd platinum+
³Vs. competitor styler working at 455°F
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”) 

DESIGNED AT OUR BEAUTY TECH HUB

"ghd chronos is so special because it represents the pinnacle of over 22 years of understanding and mastering how to use heat to style hair" - Rob Milner, Chief Technology Officer

HD MOTION-RESPONSIVE™ TECHNOLOGY

2x more responsive** for unparrelleled heat monitoring accuracy to maintain the optimum styling temperature of 365°F for ultimate performance. 

**Technical test in a lab on wavy hair, vs naturally dried hair

STYLES THAT LAST 24hrs

3x faster styling⁵ and up to 85% more shine⁴ due to the high performance floating ceramic plates with ultra-gloss coating for easy-glide and one stroke transformation that lasts 24hrs¹.

HIGH-DEFINITION RESULTS

A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.

IN GHD WE TRUST

DISCOVER MORE about the power of ghd chronos, our most advanced smart flat iron yet.

A PERFECT PARTNER

Changing the game of heat styling protection, introducing ghd bodyguard, now available for all hair types, fine & thin hair, and colored hair, making it the ultimate protection for the ultimate styler.

HELP ME CHOOSE

Want to know why the ghd chronos hair straightener is best? Use our comparison tool here to find out why.

TRIED & TESTED BY PROFESSIONALS

"I always thought it was not possible to improve on perfection, but then I tried ghd Chronos. Having the ability to create such beautiful definition on Curls, Waves and sleeker styles with the added benefit of speed is game changing when working as a professional. Additionally for consumers, you’ll be able to achieve more shape and shine than before…faster or with larger sections!!" - Dafydd Thomas - Global Director of Education

AWARDS

With over 500 beauty awards won globally to date, ghd has championed innovation, performance and design over 20 years so you can enjoy a good hair day every day.

4.8 / 5

ghd Chronos Flat Iron (1 inch plate) White rating review

89%
Would recommend this to a friend
Showing 198 reviews

Super fast styling!

Everything about this straightener gives it a luxury feel including the packaging. Normally my hair takes about 20 minutes to straighten. I have thick wavy hair. With this straightener I got it down to about 10 minutes! I am super impressed.
nilrak
5 / 5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

GHD Chronos Flat Iron

Verified Purchase
I purchased this flat iron about a month ago and love it.
5 / 5
5 / 5
5 / 5
KellyA
NY
5 / 5
Age:55 to 64
Gender:Female
Hair length:Long
Hair type:Color treated

Horrible Customer Service - Extremely Dissatisfied

I purchased this with great excitement. When I first went to use it, it did not work. I was sent a defective straightener. I contacted customer support (877) 443-2643 ext. 6, says extension does not exist. Called again and dialed O to reach an operator, would always get a voicemail recording. No one ever answered this line. I left multiple voicemails, and no one ever contacted me back. I then submitted an online order return enquiry, which informed me I needed to send my straightener back and pay for shipping. Instructions said it needs to be certified and signature required. I spent $29.59 to ship back a defective item. Weeks went by and I never heard from anyone. One day I got a box on my porch with a new straightener that finally works. I can't believe I have to eat the cost of shipping something back that was the company’s fault. I should be credited back or at least receive something in return as on apology and for the inconvenience this caused me. The customer service and communication is horrible as there is none. Would NEVER purchase GHD products in the future which is really said because I like my straightener that now works.
1 / 5
1 / 5
1 / 5
Stewart Sad Face
Seattle, WA
1 / 5
Age:35 to 44
Gender:Female
Hair length:Mid-Length
Hair type:Color treated, Fine, Straight
NA Customer service
Customer service -
We’re sorry to hear about your experience, and we appreciate your feedback. We have had a customer service representative reach out to you directly. They will be happy to help in any way they can.

I got rid of my old flat iron for this one!!

I am not usually one to spend a lot of money on hair tools because my hair is naturally curly and I am worried about heat damaging my hair. This one is amazing! It is super light weight and heats up quickly. Another plus is it cools down quickly so that makes it great for traveling.
pudgethefish27
Huntsville, AL
5 / 5
Age:18 to 24
Gender:Female
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

TERRIBLE

Verified Purchase
RUN THIS COMPANY IS A NIGHTMARE, MY NEW STRAIGHTENER WAS FAULTY I MAILED IT BACK. ITHEY HAVEN’T REFUNDED ME OR PROVIDED ME ANY DETAIL AND GHD IS TERRIBLE!
1 / 5
1 / 5
1 / 5
Rebecca0987
Utah
1 / 5
Age:35 to 44
Gender:Female
Hair length:Long
Hair type:Wavy
ghd
Customer Service Team -
We’re sorry to hear about your recent experience, a member of our customer service team will contact you directly for assistance.