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ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: black

USD $332.00

USD $248.74

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 8/12/25
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $332.00

USD $248.74

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.4 / 5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 297 reviews

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5 / 5
Testing0912
Austin
5 / 5
Age:45 to 54
Gender:Female

Awesome.

Verified Purchase
Love this product. Makes hair beautiful and takes less time.
4 / 5
5 / 5
5 / 5
Priya10
Dallas, TX
5 / 5
Age:45 to 54
Gender:Female
Hair length:Mid-Length
Hair type:Wavy, Frizzy, Thick

amazing

Verified Purchase
I've never had a high-quality straightener before and I wish I got this years ago. I would always end up with a ton of "antennae" hair sticking straight up, but this straightener somehow made my hair less frizzy and healthier looking. My hair stylist recommended it and I'm so happy with my purchase. Heats up super fast too, in seconds.
5 / 5
5 / 5
5 / 5
curlyhair76
5 / 5
Age:45 to 54
Gender:Female
Hair length:Long
Hair type:Frizzy, Curly

Best Flat Iron Ever

Verified Purchase
I am so happy with this purchase. The flat iron is excellent quality and so easy to use.
5 / 5
5 / 5
5 / 5
DisneyKath
Boise, ID
5 / 5
Age:45 to 54
Gender:Female
Hair length:Long
Hair type:Wavy, Frizzy, Color treated, Thick

Not what I expected or what’s advertised

Verified Purchase
I bought this not even a month ago and the iron pulls so much hair while straightening my hair and does meet what it’s advertised online ..
3 / 5
3 / 5
3 / 5
Mm1992
California
3 / 5
Age:25 to 34
Gender:Female
Hair length:Long
Hair type:Wavy