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¹ Consumer testing, Jan-Feb’24. over 70% of 400 consumers agree that ghd chronos curve makes curling quicker vs their current tool
² When used with ghd curl hold spray or final fix spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
³ Consumer testing, Sep’23. 78% of 100 women agreed ghd rehab makes hair feel stronger and 84% agree it makes hair softer, vs before using rehab and heat styling.
⁴ Vs naturally dried fine hair. ²Consumer testing, Sep’23. 77% of 97 women agreed ghd rehab makes hair instantly thicker-feeling and 80% agreed it makes hair instantly fuller-feeling, vs before using rehab and heat styling.
⁵ Frizz lab test using ghd rehab with ghd duet style vs naturally-dried hair
⁶ Consumer testing, 110 women, Aug’16.
⁷ Technical test in lab on brunette hair, vs naturally dried hair