¹ Vs competitor curler set to 190˚C. Lab test measuring time taken to form the same curl length(excluding max wand) 180-190˚C for 26mm, 190˚C for 32mm & conical. Lab test measuring time taken to form the same curl length.
² Consumer testing. Jan-Feb'24, an average of 73% of 921 consumers agree that the ghd chronos curve makes frizz-free curls & waves.
³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.
⁴vs hair washed with non-conditioning shampoo.
⁵Vs naturally dried fine hair.
⁶Frizz lab test using ghd rehab with ghd duet style vs naturally-dried hair.
⁷vs. untreated hair.
⁸Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁹Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
*see promotion TERMS AND CONDITIONS