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£10 per product sold in the UK will be paid to Breast Cancer Now. Breast Cancer Now is a charity registered in England and Wales (1160558), Scotland (SC045584) and the Isle of Man (1200).
¹ Consumer testing, Jan-Feb’24. over 70% of 400 consumers agree that ghd chronos curve makes curling quicker vs their current tool
² When used with ghd curl hold spray or final fix spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
³ Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl length (excluding max wand) 180-190°C for 26mm, 190°C for 32mm & conical. Lab test measuring time taken to form the same curl length.
⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁵ Consumer testing, Sep’23. 78% of 100 women agreed ghd rehab makes hair feel stronger and 84% agree it makes hair softer, vs before using rehab and heat styling.
⁶ Consumer testing, Sep’23. 77% of 97 women agreed ghd rehab makes hair instantly thicker-feeling and 80% agreed it makes hair instantly fuller-feeling, vs before using rehab and heat styling.
⁷ Frizz lab test using ghd rehab with ghd duet style vs naturally-dried hair
⁸ vs. untreated hair.